Without trying to sound like Chicken Little, there is one reason that someone shot down under one review might take it to a different forum. The rules of evidence vary from arena to arena.
So, a particular piece of evidence, which may have been very persuasive to the Arbitration Review Board, may not even be admissable in a civil trial. Or, it may be that something which is not terribly pertinent to the arbitration process stands out like a sore thumb in civil court. Or, any other aspect along these lines could be true, including the idea of trying to sway a jury (which is not comprised of trademark experts like the Arbitration Board was) as in, one made up of fellow Texans! In reality, anything is possible, once you enter this new phase of the process.
Because the rules/goals may be vastly different in varying forums of examination, the outcomes can be vastly different. For example, O.J. was found not guilty in criminal court, but financially responsible for the deaths of those two people in civil court. Same case, different levels of proof required, varying types of evidences admitted, all equals completely different outcomes.
I sincerely hope everything turns out well for you, Rich. Please know that we are all behind your continued success with this site (and the others) and with Serpenco!