The baby probably isn't hungry, due to yolk absorption.
I wait a week after their first shed before I offer the first meal. I've had a much higher success rate doing that. I know some wait two weeks after their first shed to offer food.
You do not want to offer too often, it could create a bigger problem.
I space initial feedings out about a week apart, until they've eaten a few meals, then I offer about every 4-5 days.
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