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I would guess a fair chunk of the reduction in views is from various groups splintering off. How many corn-dedicated websites existed in 2010 vs. now? Facebook is probably still the main culprit though...groups and personal pages (as opposed to personal profiles) have become significantly more prevalent than they were in previous years, and they're just easier for the average person to deal with. Newer generations are also growing up using Facebook, something I and older generations didn't have until we were in college or later.
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