Well, here goes....long time lurker, first time poster. Maybe I'm a glutton for punishment to have chosen
this thread for my first reply, but here's my two cents (and yes, I
may have some change due).
I voted "no", but qualify it with the following rhetorical questions:
1) When you need to blow your nose, what's the first thing to cross your mind - Kleenex® or "facial tissue"?
2) More to the herp point - If I were to mention to you that I keep a "Sandfire" bearded dragon, what color/pattern comes to mind? OK, now how about a "Citrus" dragon?
Point being is that,
over time, trade names tend to essentially cloak the genetics of a morph to the point of 'genericizing' it.....thus, just about any bearded dragon that's got a bit of red/orange has been referred to as a "Sandfire", which is unfortunate, given the time and effort that Bob Mallioux of Sandfire Dragon Ranch spent to breed that particular line.
The flip side to this is, of course, marketability to those new to the hobby, which isn't necessarily a bad thing. If you were a newbie browsing your local pet shop, what sounds more appealing - a 'Sunglow' corn, or an 'Amelanistic/Hypomelanistic' corn? If, after taking your pretty lil' sunglow home, you then delve into the genetics as to what makes it red and orange, (as opposed to white and grey and black), all the better.
The key to all this, of course, is walking that razor's edge between breeding for the ducats needed to further develop new morphs and/or expand your breeding projects (which benefits you), and educating yourself and those looking to you for advice so as to broaden the understanding and care of the snake (which benefits all of us).
And that doesn't happen by simply tagging your newly-discovered recessive trait as "Skippy's Hyper-Rainbow Pinstripe", "Bob", or "fhqwghads". Personally, I'd rather see an advancement in an accepted and recognized morph/pattern registration system than an advancement of a new morph trade name.
In other words, when the AKC or UKC recognizes the "Labradoodle", I'll be happy to recognize the "Avalanche Raider".
Be gentle. It's my first time.
Regards,
jazz