Here is a cut and paste of the email I just sent to the company that makes the hot rock product that cuts off before reaching a temp that burns and injures reptiles,
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I would like to thank you on behalf of many armature and professional herpetologists and pet owners for your "hot rock product" which provides a cut off temperature to prevent burns to reptiles. I have been keeping and advising others on the care of reptiles for more then 20 years. In those years I have witnessed far to many animals burned to varying degrees by typical "hot rock" type products.
Until this time my advice has always been to anyone in regard to these products simply "never use them". During these years I have been confused as to why manufactures of these products would make a product that so poorly served it's market as to injure, maim and kill the valued pets of their target demographic.
Again thank you for addressing this issue. I do have a few suggestions for you in this area though,
1. You have a unique product that fixes a problem many know about and many do not know about. Why are you not making this feature more obvious to your potential customers and sales channels. I have not examined your packaging yet but on your web site I have to dig very deep into the product literature to see that you offer this feature. I would have this prominently on any and all literature, sales copy, training materials for vendors and packaging. Let me be clear large font in an eye catching color.
2. On a vendors site I noticed your temperature is limited to 106 degrees but on your own site you state "when a certain surface temperature is reached". It would make sense for you to tell your market the real cut off temperature so they can make an informed decision as to weather your product is right for their needs and this cut off temperature is the number one factor in making that decision in relation to the animal they plan to use it for.
3. If your vendor is accurate (yet another problem of you not publishing this information) and the temp is indeed 106F I find that temperature to be still higher then is necessary for just about any reptile's needs. Most animals in the wild do as your web copy states and "warm on such surfaces after dark" sucking up the radiant heat. In all but the most punishing environments such temperatures will be in the 90s at best. A limit of 96-98 degrees would provide more then enough warmth for any reptile commonly kept in the trade today, provide greater protection from burns and open your product to use by the owners of snakes which outnumber owners of lizard species by about 10 to 1.
Despite my suggestions (the third I guess could be called a criticism) you product is very good as is and will save the lives of many animals and countless more animals will be spared severe injury. My suggestion to make your feature more prominent would serve two goals, first making your product sell better and second education of the market which would cause your competitors to adjust which would do a lot to change the entire landscape of the market. Of cause you could then market that too and I can tell you it would be a very well received message by the educated segment of the market.
Again thank you for adding this feature to your product,
Jack Spirko
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Hope they take the time to read it,
:cheers: