I effectively used to sell wholesale to my local reptile shop. I was fortunate enough to have grown to know them over the years and they were happy to buy all that I bred. That was until this year, when the bottom fell out of the market and they warned me in advance of hatching that they couldn't take any of my hatchlings this year. All the eggs went in the freezer.
Price depends on a) the morph and b) how much the wholesaler can sell it for. You pretty much need to know the going market rate for what you're selling, and negotiate a price based on that. Bear in mind that in wholesaling, your price has to take into account two sets of overheads - those of the wholesaler and the shop(s) they end up selling to. You'll get much less than you would by selling direct.
Obviously I'm in the UK so the comparison isn't direct, but this year I was told that I'd probably not get £5 per Normal when in previous years they've been £8-10. High-end expensive morphs don't seem to be selling at all and some of the lower-end morphs like Caramel Motley and Butter Motley have been oversupplied and are down near £10 each as well.
Sorry I've probably not answered your questions directly, but if you're thinking about getting into breeding, this may be a bad time.
