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My new logo for my breeding business (well for next year..lol)

kathylove said:
Back in the early '70s, I started up a little pet shop and I named it Junglehut. After a few years, I moved on and started a traveling reptile exhibit named The Living Jungle. I did that with a partner for a few years, and then got married, and spent one summer running an exhibit in the Smoky Mountains - we called it Creature Feature. We lost money on that one, lol! So we moved back to Florida, and finally started breeding reptiles in 1985. We first called it Farmus Diversified, and then later, Glades Herpetoculture. When we took on a partner and started a "regular" reptile shop, we shortened it to Glades Herp. Then, when we split away from it, we started Cornutopia / Blue Chameleon Ventures. Those last two names only came into existence since 1996, but my first named business was around 25 years prior. And the only name most people might remember, other than our present names, is Glades Herp, and that, only because they are still in business.

It is fairly important to stick with a name once the business has been around long enough, and has done enough business, to build up a business relationship with a lot of people and to build up lots of business "goodwill". If the name is relatively new and relatively unknown, then it is very easy to change a website, and especially easy if you have not already gone through all of the steps to register your business with the local and state authorities, it is not that big of a deal to change it. Even after you are established, you can introduce a new name, and slowly work into it. When my accountant told me to incorporate, I just went with Kathy Love, Inc., but kept the DBA Blue Chameleon Ventures (hubby's photo and Mad tour business) / Cornutopia. Most people are not even aware that there is any other name. Much better to change it now, when it is fairly new, than after it is well established.

Also, if you are under around 20 - 25 or so, you will likely find that your taste in names, or possibly your business goals, may change in time, forcing you to also change your business name as well.
Click to expand...

Kathy, I purchased my first pair of Amels from Glades Herp in 1990. I am now wondering if I purchased them from you. Were you an owner then? Those Amels went on to produce many great clutches for me. My current 13 year amel is from that line ( she had her last clutch this year 22 eggs with only 6 slugs, She is now retired) I also remember the 2 breeding corns drawing on your ads, I always wanted to have them put on my business card. perhaps one day I can buy that mark from you when you retire! lol!!
 
Haha! Yes, we started Glades in Sept '89, and left in 1996. As far as I remember, all of the colubrids we sold the first few years were from our own breeding. (Maybe we bought a few if we ran out of our own - hard to remember way back then!)

Funny - small world!
 
Is it cool to use someone's business name? If it's registered, I think it's illegal. Plus, they did think of it first...

I do like your design, the first one of the second try. Nice and simple.
 
I was thinking the same thing (up and scale). If you can relate the drawing to the words, then people remember the name better (my Cornutopia logo is actually a line drawing of baby corns coming out of a cornucopia).

I like the way the vertical parts of the first letters go up. But maybe if the tall vertical part ended in a sort of up arrow, maybe in the shape of a scale (like a scaly lizard or dragon tail, or ??), then UP and SCALE would be illustrated - who could forget it?
 
Thank you everyone for your comments and opinions!! All of you have really helped me a lot with making my main logo..I'm definitely going to stick with the simple logo for the most part...the other logos you might see on my site when I make one..right now I am in no rush..all I'm concentrating on now is doing some finishing touches on the logo..

Kathy your idea with the vertical parts of the letters have an arrow/dragon tail look to it sounds interesting and am going to give it a shot...so expect to see some updates on the logo...

Thank you again everyone for your thoughts and ideas :)
 
kathylove said:
Back in the early '70s, I started up a little pet shop and I named it Junglehut. After a few years, I moved on and started a traveling reptile exhibit named The Living Jungle. I did that with a partner for a few years, and then got married, and spent one summer running an exhibit in the Smoky Mountains - we called it Creature Feature. We lost money on that one, lol! So we moved back to Florida, and finally started breeding reptiles in 1985. We first called it Farmus Diversified, and then later, Glades Herpetoculture. When we took on a partner and started a "regular" reptile shop, we shortened it to Glades Herp. Then, when we split away from it, we started Cornutopia / Blue Chameleon Ventures. Those last two names only came into existence since 1996, but my first named business was around 25 years prior. And the only name most people might remember, other than our present names, is Glades Herp, and that, only because they are still in business.

It is fairly important to stick with a name once the business has been around long enough, and has done enough business, to build up a business relationship with a lot of people and to build up lots of business "goodwill". If the name is relatively new and relatively unknown, then it is very easy to change a website, and especially easy if you have not already gone through all of the steps to register your business with the local and state authorities, it is not that big of a deal to change it. Even after you are established, you can introduce a new name, and slowly work into it. When my accountant told me to incorporate, I just went with Kathy Love, Inc., but kept the DBA Blue Chameleon Ventures (hubby's photo and Mad tour business) / Cornutopia. Most people are not even aware that there is any other name. Much better to change it now, when it is fairly new, than after it is well established.

Also, if you are under around 20 - 25 or so, you will likely find that your taste in names, or possibly your business goals, may change in time, forcing you to also change your business name as well.
Click to expand...

my problem is i am registered to the ACR. Is it even possible to change your name on there? Thats about the only thing I couldn't change, all i would have to do on the website is put a link on the homepage and say "we moved"!
 
I don't know, but I suspect you can change it. Or maybe you can use both names instead of just the old one. Contact Chuck at the ACR and ask.

I don't want to delve TOO FAR off of the "upscale" topic. But since we are talking about business names, and how to choose them, I guess it is sort of on topic.

When we left Glades, we selected the name Blue Chameleon Ventures, because of Bill's Madagascar trips. But as I was breeding corns, we needed a name to reflect that. When I chose Cornutopia, we started just using both names for a long time. My bank account says Blue Chameleon Ventures / Cornutopia so that both names are recognized. Most people now don't even realize that my Blue Chameleon Ventures name is still valid. Hubby uses it, and I use Cornutopia. But they are really just parts of the same business, - Kathy Love Inc. You also could consider using both for a long time like I did. Then eventually, drop the one that you don't like as much.
 
You may not be interested in a new business name, but what about incorporating your name here into something like Corn Maize Like. It would tie the corn aspect, and the name you're familiar with Maize, just a thought.
 
The only reason I didn't do that is because this is going to be a business with 2 people..Yes I am the official owner and starter but no matter what my friend Harry is also a part of it..And he likes ball pythons as much as I like corns..And for a while we were discussing that if the name reflected my liking for corns then it should also reflect his passion for ball pythons..The names started getting a bit too long and confusing..So I told him I would try to come up with a more simple name that could have a more vast definition in it..Because eventually we do plan on adding other snakes then just ball pythons and corns...I would like to add kings, milks, bulls, rosy boas, crested geckos, leopard geckos and hognose snakes...So I went with a name that could describe variety.. :0)
 
The #2 problem (behind infringement) with using a name already in use is that if the originator of the name gets into trouble on the BOI (or vice versa), the other will have a problem (it's happened before). No matter how much you deny and prove that you are not the same entity, not everyone reads through an entire BOI thread to get all the information. Just some food for thought.
 
Yes, I have seen that happen at least twice. I even have a friend who was the originator of a name and had it trademarked, but somebody else from a different part of the country started using the name, and it caused confusion on the forums. He had to get his lawyer to send out a letter, and the other place finally changed their name.

It probably isn't nearly so important if you are just a local pet shop doing local business. But as a breeder shipping all around the country, and active on forums, it would be more of a concern.
 
Would you consider changing Upscale to a comparable word?

premium, excessive, exorbitant, extravagant, fancy, invaluable, lavish, posh, sky-high, valuable, champion, chief, choice, finest, first, first-class, first-rate, foremost, optimum, out-of-sight, outstanding, perfect, premium, prime, second to none, super, supreme, terrific, tops, tough, transcendent, unequaled, unparalleled, unrivaled (I didn't check if any of these are already used)
 
well, I was on reptile geeks, and I saw this add. Looks like upscale reptiles is taken.
ttp://www.upscalereptiles.com/
 
Ok so i was reading this and i thought corn = Maize+ a +zing + snakes=
Amaizeing snakes but the it is a reptile business so idk i thought it was creative.
 
I personally am really taking a liking to "Sky High Reptiles"...one of the suggestions from TripleMoonExotics...I even already am getting ideas for logos...so I might try that... :0) The Amaizing Snakes/Reptiles is a creative thought..but the spelling of the word might send people a bit off...as some may think of it to be creative like you and I..others might just see it as a bad way of spelling of just a sad attempt to be unique...I find it very creative but I'm also very picky...I like the idea and do thank you..please keep any and all other ideas coming..I love them all :0)
 
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