So in this scenario, why would I want to buy from you instead when the prices are the same and Rich Z or Don S has the bigger name. IMO, it only starts to get ridiculous when the undercutting is by a huge substantial amount. I would expect someone less known to charge less than Rich. Might not mean I would buy from them, but I would logically expect it.
Heck at shows many breeders go look at what other breeders are charging before putting price tags on their delis. So they can be a little less expensive but still make money. You never see a huddle at the beginning of a show and people saying "let's all charge $XX for morph YY"
The OPEC analogy, great theory but you will never get everybody to agree to one price, even in this discussion thread there is plenty of variation on whether everyone should all produce less and/or charge more. And many people want to do the same combination of genes so who gets to decide which ones are "authorized" to produce them and set the market price? I can only do what I feel is right for me and that is the only person whose actions I have any control over. Last time I checked all the big breeders are not exactly holding hands and singing Kumbayah either. Sure some may cooperate with others who are their friends but I don't think all the big names are like this great big happy family who work together always...